Pierre Felix Bourdieu was a French sociologist. Bourdieu published his work with the guidance of the work of various theorists such as; Marx, Weber, Durkheim and several others. Bourdieu stated the meaning of capital by stating what Marx had found, he believe that capital was an accumulated labor, that labor took time to accumulate. On top of that capital had a potential capacity which reproduced itself. Bourdieu also concentrated his work on fields, and habitus. The theorist stated that fields represented themselves as structured spaces of positions whose properties depend on their position within these spaces. Bourdieu mentioned habitus as a structure that aids a person to understand and deal with society.
Habitus is composed of five principles; one, durable transposable dispositions, in other words a shared thought among two individuals. The second principle, is a structured structure, which is an idea given by an outside force. The third principle, is structuring structure that can be seen as individual’s structured experiences and a generated set of practices that reproduced. The fourth principle generates practices (non-reflexive way) by that, I mean that a person does not think about the way he/she acts due to the practices as a part of who he/she is naturally. And the final one is for change it is self-reproducing and has the ability to change overtime.
For example, a brand of jeans two individuals are able to come to an agreement that for them the best pants that one must wear need to be from Banana Republic for a price of close to a hundred dollars. Whereas, others might agree that they are able to find a pair of jeans for about five dollars at unique thrift store and they are able to save the rest of the money for other expenses. This idea is that an individual gets to go either the banana republic store or unique thrift store is through the idea that Bourdieu presents us with the second principle which is the idea that both brands are different. According to the media and the ads one is higher than the other one, this idea then transcends to several other individuals and repeats through other brands one is thought as higher than the other. Bourdieu states, that these practices are generated in other words the practices are repeated over and over. This then proves how brands of jeans are thought as one higher than the other, but in reality it is not true I have bought jeans and love buying jeans at the thrift store because not only do I save on them but I like them, they are jeans there is no difference other than the price. I say this because there have been brands in the thrift store such as Nike, and they are cheap, this tells us that brands are just names that we get used by media to buy these products, they are not different it is just that a company wants more money.
To conclude, even though we are pushed to buy coach, banana republic and several other high brands through media, those sources, such as jeans are all the same the only thing that is different is the price. Companies want money and they will do anything to make individuals buy their product. With the example of jeans, I use my idea about several brands, and believe that one does not need to buy expensive jeans because cheap ones are as good as the ones that cost more money. When we apply the five principals used by Bourdieu we are able to understand the puzzle he presents us with in regards to jeans.