Unfortunately, for most, the Culture Industry creates a sense of having false needs. For example, take the new I Phone 5 that just came out a few months ago. Many people waited in lines at Apple stores to get their hands on the new products. I remember watching the news back when it came out and the news team interviewed some of the people that were waiting outside the stores. It was striking for me to see so many people waiting to get the fifth edition when the fourth edition was not that old. This is just a mere example of how the Culture Industry creates a false need within the individual because they want to stay “hip” on the newest waves of technology. Those that are oppressed may not have the luxury of buying a new phone because they do not have the money. This may eventually cause that person to feel alienated because they are not keeping up with everybody else when it comes to new phones and the advancements of technology.
Adorno and Horkeimer also say that the Culture Industry prohibits people from thinking about what they consume. This idea eventually ends up stripping people from their human potential. They are saying that a person wanting to follow the societal norms prohibits people from thinking outside the box and actually questioning what they consume. Can you imagine what would happen if someone went completely against the mainstream and did not abide by the Culture Industry? Do you think we, as a society, can help stop this industry from stripping us from our human potential?